New Design Director Jeremy Brandrick's vast international experience in menswear will bring a fresh viewpoint to Signature Series and entire established golf apparel brand

New York, NY--Greg Norman Collection expands its lifestyle offering Signature Series for a second consecutive season. The Series will carry on with a mix of performance and luxury--a mix that distinguished this group in its first season--and exceptional styling. Fabrics, silhouettes and tones, however, will update to answer spring/summer seasonal demands.

"Launching Signature Series was a major accomplishment and has added a significant dimension to our brand," says Suzy Biszantz, CEO/President. "The product was well-received across all channels and we anticipate exceeding initial results with the spring offering."

The first-ever spring assortment is Bermuda-inspired and incorporates beautiful color alongside refined texture and pattern. Particularly, vibrant colors and elegant patterns enhance Luxury Play Dry(R) and double mercerized, luxury Egyptian cotton enters the Series in a unique frosted pique. Play Dry T-400 is again used to construct wovens providing a soft feel and performance benefits. The pant program progresses into menswear checks and plaids offering tropical-weight wool and fine-line seersucker without tampering with the perfect fit. A fully fashioned, cotton-cashmere pullover uses a windproof micro/poly lining. Signature Series further proves its appeal with statement paisleys; subtle tone-on-tone shades; and soft-hand, sateen weaves.

A big player in furthering Signature Series is Jeremy Brandrick who joined the leading golf-inspired sportswear brand as Design Director in recent weeks. Brandrick has an extensive 10-year background in the apparel business and worked with highly-regarded names in the fashion industry such as Marks & Spencer, Mulberry, Dolce & Gabbana, and Nicole Farhi. Jeremy reports directly to Sarah Hand McAleer, Senior Design Director.

"Jeremy's incredible knowledge on menswear, womenswear and accessories plus his deep-rooted creativity and passion for the industry is a great advantage for our brand," says Hand McAleer. "He will play a major role in our direction with Signature Series as well as help in building our brand's success with performance, luxury and style."

Introduced for the current selling season, fall 2006, the complete luxury assortment extended Greg Norman Collection's reach beyond core golf. Strong reactions were received from both retail and green grass shops. Price points vary from $70 to $250 with pieces available at both green grass accounts and men's specialty stores beginning in December.

Greg Norman Collection is a leading worldwide marketer of men's and women's sportswear, golf apparel and accessories.