Greg Norman Collection Changes the Game With The Launch
Of A New Outerwear Collection Featuring Epic® Performance Fabrics
NEW YORK, March 17, 2010 — Greg Norman Collection announces the company has launched a new outerwear collection featuring Epic Performance Fabric by Nextec. Unlike other fabrics that offer wind and water protection, Epic also provides unparalleled breathability and comfort. The company has the exclusive outerwear launch for the golf market.
Currently used by the U.S. Army, Epic’s patented unique silicon technology has revolutionized the performance of breathable weather protective systems by allowing both moisture and air to escape through fabric creating up to 3X greater breathability than conventional weather protective apparel.
Other features of EPIC
- Water Impermeable
- Guaranteed Waterproof
- Quick Dry
- Low Absorption
- Packable and Comfortable
“We heard from consumers that they were looking for newness and technology in rainwear. They wanted a compelling reason to purchase outerwear, especially rain suits.” said Michael J. Setola, President/CEO Greg Norman Collection “We worked hard to develop a totally innovative collection that you won’t find from anyone else in the golf market.”
First unveiled at the 2010 PGA Merchandise show, the collection received an overwhelmingly positive response from buyers and golf professionals during the 3-day industry event.
The collection includes:
- “All-Day” Rain and Wind Jacket and Pant
- Ultra Light Rain and Wind Jacket and Pant
- Ultra Light ½ Sleeve Rain and Wind Jacket
- Rain and Wind 100% Cotton Chino Pant and Short
- Women’s Ultra Light Rain and Wind Jacket
Prices range from $79 - $195
Greg Norman Collection’s Epic Outerwear collection will begin shipping to customers in August 2010. The company’s TOUR players will begin wearing the rainwear next month. For more information regarding Greg Norman Collection and EPIC, visit www.shark.com/gregnormancollection/Apparel/epic.php.
About Greg Norman Collection:
Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide marketer of golf-inspired sportswear for men and women. Established in 1992, Greg Norman Collection is inspired by one of the world's leading golf professionals, the man they call “The Shark.” Reflecting his adventurous spirit and confident, independent style, the Collection captures Greg Norman's powerful elegance, enthusiasm and passion for an individual design sense.
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