Greg Norman Collection Relaunches Women's Division

Pieces translate on and off the course solidifying the brand’s position as a golf-inspired sportswear collection

NEW YORK (June 4, 2009)—Greg Norman Collection, a leader in golf-inspired sportswear, is repositioning its Women’s Collection under the design direction of Dana Coppolino, former founder and CEO of Verdina. The Spring 2010 assortment marks the reentrance.

“The strength of the Greg Norman name and trademark coupled with its high consumer recognition factor, positions us for a great Women’s opportunity,” said Michael J Setola, CEO and President. “Under Dana’s direction, the Collection has evolved into a blend of sophisticated styling, innovative fabrics, as well as an essentials collection that puts a fashion-forward twist on basics, which is a surefire formula for success.”

For Spring 2010, each piece is designed with specific sophistication and intricate detail that lend to both lifestyles of the avid golfer and the woman who enjoys just nine holes.
Standout pieces include the Color Block Long Sleeve Zip Mock. Available in four colorways, this layering piece has a combination of performance and style. Added details include funky buttons on the collar with a sporty contrast half zip. For a complete outfit, the long sleeve mock can be paired with the new technical but lifestyle-friendly Leisure Pant. The Shark Tee is a novelty T-Shirt decorated with the shark logo across the chest. Outerwear in the Women’s category has advanced technically and stylishly. Pattern play is seen on Bermuda Shorts and Skorts with chic silhouettes.

Building on the lifestyle approach, the company is using cotton blends in a bigger way while maintaining significant performance benefits. Seasonal Essentials answers the demand for one-hundred-percent performance. The group is available all season long and is made up of fashion basics. Ocean Club, City Chic and Tee Time are the names of the three fashion deliveries. Each represents a resort theme; urban-influenced style; and vintage athleticism, respectively.

Greg Norman and Greg Norman Collection Management hosted an intimate two-day event at PGA National Resort & Spa where the Spring 2010 Women’s Collection was first presented to premier retail women’s buyers from across the country. It provided a rare opportunity for industry leaders to weigh-in on the product and the overall response was exceptionally positive.

Retail Director Meredith Lemerand of the Four Seasons Resort and Club Dallas was among the attendees. “Greg Norman Collection is a brand that resonates with our customers and the relaunch of Women’s will only further our success with the line,” says Lemerand. “Spring 2010 has an obvious newness that will attract new customers while continuing to appeal to returning customers.”

The transformation of the Greg Norman Women’s Collection logo completes the relaunch. Modified with a soft, feminine approach, the graphic and font differentiates the Women’s line from the Men’s. However, each logo is designed with a four-color shark for commonality and brand recognition.

Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide marketer of golf-inspired sportswear for men and women, influenced by one of the world's leading golf professionals.