Pro golfer Greg Norman talks up high-tech golf deal with Verizon
Pro golfer Greg Norman inked a deal with Verizon centering around “new golf technology.”
Thanks to Norman and his business partner, David Chessler, the New York-based telecom will receive tens of millions of dollars to help attract “new golfers to the game” and keep the 6.3 million golfers between that 18 and 34 year-old sweet spot interested.
“We’re going to be taking people to the future of the sport,” Norman told the New York Post, crediting top players like Jordan Spieth, Justin Thomas, Rory McIlroy and Dustin Johnson for keeping the sport popular.
“We have this huge group of young, incredible golfers all competing at a really high level, and it’s very exciting for the sport,” he added.
Whether or not this deal has ties to the joint statement released by Norman and Verizon a few months ago remains to be seen.
“I love working with innovators in sport and to have the opportunity to invest in something so cutting-edge alongside Verizon Ventures enables us to collaborate on a larger platform to drive meaningful growth for PlaySight,” Norman said in a prepared statement back in June.
Playsight is a company that uses analytics and high-tech cameras to improve on-field performance as a means of creating “smart courts.”
Norman will appear at the inaugural Mateship Charity Golf Tournament near Washington, D.C. on Friday. The event marks a 100-year alliance between Australia and the United States in support of American Australian veterans’ scholarship fund.
But Norman isn't the only sports pro looking to invest money into the game of golf.
Former New York Yankee and Boston Red Sox player Johnny Damon told me in a podcast interview recently that he'd be interested in backing golf tech.